AI Audience Analytics

Analyze visitor demographics, dwell time, and attention levels in real time to make smarter marketing decisions.

AI Audience Analytics is an AI-powered digital signage solution that utilizes CONNECTPlayer and cameras to analyze visitor data in real time and derive business insights.

The system automatically detects visitors in front of the display and provides comprehensive audience analytics by estimating gender and age groups through advanced AI analysis. The collected data is intricately visualized into metrics such as visitor count, average dwell time, attention time, and visitor trends by time of day, day of the week, and traffic patterns. This enables businesses to instantly gauge audience response and establish effective customized content operations and data-driven marketing strategies.

Notably, all data analysis processes are handled in real time on the local device utilizing the high-performance built-in AI processor (NPU) equipped in CONNECTPlayer. Original images and personally identifiable information are neither stored nor transmitted externally, ensuring robust privacy protection and security.

Real-time Audience Detection and Profiling

Automatically recognizes visitors in front of the display to accurately measure real-time visitor counts.
Estimates visitors' gender and age groups in real time using anonymized AI vision technology to build a foundation for audience analytics.

Advanced Audience Pattern and Traffic Analysis

Provides visual data on visitor trends and traffic flows by time of day and day of the week, identifying peak times with heavy foot traffic.
Maximizes signage operational efficiency and plans optimal broadcasting schedules based on analyzed patterns.

Intuitive Analytics Dashboard and Reports

Delivers massive amounts of collected and analyzed data in easy-to-read graphs and report formats.
Empowers marketers and operators to intuitively grasp current conditions without complex data interpretation and make informed business decisions.